Like many other cautious ladies, I'm the kind of girl that likes to know all about a product before I go within an inch of it myself, even more so with hair dye. When the L'oreal Preference Glam Highlights came out I got insanely excited, especially as the poster girl for the campaign was the beautiful Blake Lively (aka my hair idol!).
The box comes with 6 apparatus; Developer Creme, Lightening Creme, Lightening Powder, Applicator Brush, Gloves and Conditioning Shampoo. I mixed all the ingredients (cremes and powder) together and got ready to transform my hair. One thing to note that I wish I had known before I bought the product is that this is a bleach based product (This is not said anywhere on the packaging). Bleach is incredibly damaging for your hair, if yours is already quite damaged I wouldn't recommend it.
Colour wise, good and bad. My hair was quite brassy to begin with on the roots and under lengths, this product emphasized this intensely. However On the midlengths where my hair wasn't brassy the colour was fine. I diminished most of the brassy tones in one wash of Touch of Silver's Brightening Shampoo (left on for 30 mins instead of 5). If your hair is all over ash/beige blonde there shouldn't be a problem.Visually the colour was a lot lighter than I was expecting. As for the quality of my hair, as expected with bleach it's not great and needs some serious deep conditioning.
All in all I think it's a really nice change to my hair. It doesn't look as though it would have done if I had visited the hairdressers, but is a much cheaper alternative! If I were to go back in time I would have applied it more scarcely to create more of a highlighted effect rather than leaning towards the monotonal scale. But very very good for a high street box dye! I would use it again, 3.5/5!
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